The default option in marketo variables is really useful, but I can see instances where I would not want to assume a default value.
It'd be great to be able to set a required flag on variable declarations.
<meta class="mktoColor" id="color" mktoName="My Color Variable" default="" required="required">
Adding to that idea, a placeholder attribute to suggest, but not set a default
<meta class="mktoColor" id="color" mktoName="My Color Variable" default="" required="required" placeholder="#0c0c0c">
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