I just finished a product roadmap call for a competitive marketing automation platform. Like most other ESPs and marketing automation platforms, this platform has automated A/B testing (similar to the A/B testing that exists with Marketo Email Programs). I realize this already exists for Email Programs. What I'm asking for is the ability to do the same automated A/B testing within regular Marketo programs. The champion/challenger method requires too much manual effort (especially for global organization with multiple workspaces). The goal here is to automate the entire A/B testing of our emails within regular Marketo programs.
Can someone from the Marketo Products team chime in here and let us know if something like this is part of the 2016 roadmap?
Really frustrated that the docs don't say that you can't use champion/challenger in a program in an engagement stream. Tired of having to do workarounds after discovering something doesn't work as expected.
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