Marketo has great recommendations on how to name everything in your Marketing Activities. People are still getting it confused so I suggest that Marketo can implement a format example in italics underneath the name when the users create a new asset/program. It will look similar to creating a form and giving the lead an example of how to fill the date of birth or phone number.
For example:
Webinar Name: ( )
Ex. Type-YYYY-MM-DD-Description
I think a bit of guidance here and there will save companies time and money on constantly retraining their staff and getting lost while searching for things in Marketo.
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