Private Event Registration - A Must Have

[Alexis_Shamsi_H]

Our organization needs to be able to invite select customers to in-person events and ONLY have customers on that list be able to complete a registration form and register.

Right now, anyone can register for an event - we can set up the program and prevent them from receiving a confirmation email, but that is not effective enough.

I do not want to introduce codes or passwords - I just want this functionality from software like Cvent. Please let me know if this is on your product roadmap, it is crucial to our marketing business practices.

[Anonymous]

Where is this registration form located at?

I would think that if you had this form located somewhere out of sight on your webpage that only those you sent the message to would have access to it.  I could be mistaken though.

[Alexis_Shamsi_H]

Hi Josh,

We send invitation emails to a private audience, with a link to our registration page. We have customers who then forward that invitation email to their colleagues - and those customers are able to register. We specifically select and invite customers to our marketing events: they are not part of our demand generation strategy but an essential part of our customer appreciation initiatives. Unfortunately this is not a feature Marketo offers - Cvent, our old event platform, allowed events to be "private" - i.e. only customers invited can register, matched by their email ID. The lack of this feature causes unnecessary grief for our event-driven organization. I wish this was much higher on Marketo's product priority list!

[Jalana_Ballen]

Hi Alexis -

I know this is old but did you ever find a solution?

[Alexis_Shamsi_H]

No actually! I've had various conversations with Marketo Services, Support and even did a one-on-one interview with their Product Engineering team most recently last fall. I do not believe it's high on their priority list of product enhancements (see all the other ideas in this section!), so I'm not sure when we'll have this capability. It's unfortunately still a major pain point with Marketo for my organization.

[Jalana_Ballen]

Thanks, Alexis!

[SanfordWhiteman]

Not really so hard to build. You just need to use a Forms 2.0 "Lookup Form" which I'm demoed a couple of times. The catch is you can't use program or list membership, but you can use segment membership or any lead field to filter eligibility.