I have received several requests from team members to create Real Time Personalization campaigns that target members of particular Marketo programs and smart lists. I think it would be a great feature in RTP to be able to edit the segmentation in an RTP campaigns to target based on membership of smart lists and programs.
Currently the only way we have to target individuals who are part of a campaign is if there is a unique lead field that correlates to their membership in a particular program.
This ability to target based off of smart lists and Campaign ID's would enable the RTP user to personalize the experience of domain visitors who are members of particular product area smart lists, registration smart lists, subscriber lists, etc.
These campaigns could be utilized to serve up product specific content to leads who have been identified as having a specific interest in a product via their inclusion in a smart list or campaign/program.
This Campaign ID and smart list targeting could be used to target and personalize a visitors experience in many different and creative ways, but most of all I think this functionality would allow us to utilize our Marketo campaign information to increase the personalization on our domains.
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