Need ability to throttle email sends

Need ability to throttle email sends

We have a large database, and we need to throttle the amount of emails sent during a particular timeframe (e.g., 24 hours) so they are not delivered all at the same time. We also need the ability to define the number of emails a particular contact receives during a specific time period (e.g., 1 email per day, 3 emails per week, 5 emails per quarter, etc.).

We running into servers blocking our emails because we are sending too many at once, and we are also experiencing issues with particular contacts receiving far too many emails because the qualify for too many campaigns.

These are standard features of most email service provider platforms. We need them here, too!

Regards,
Susan

23 Comments
Anonymous
Not applicable
I agree.  We really need this functionality.  The workarounds are not as clean.

Thanks,
-Jamie
Anonymous
Not applicable
Bumping this idea. This functionality would be very helpful. Any update, Marketo?
Anonymous
Not applicable
Agreed....  The workaround is cumbersome and it would be great if Marketo would create the functionality to easily throttle emails without dividing your list into ever smaller groups.  With all the added security and firewall protections, throttling is a first step towards being able to maximize inbox potential with troublesome domains.  I see this was marked as "we like it" several years ago.  Any update on the roadmap for implementation?
Liliana_Cheng1
Level 4

Hey Sue, I've been searching around Community for a solution to this issue. Have you heard back from Marketo on where they are with throttling email deployments, or perhaps found a solid workaround that is not as time-consuming?

We test formats and subject lines often and splitting the list into smaller groups becomes even more cumbersome if there is a/b testing involved.

Anonymous
Not applicable

Unfortunately there has not been a solution from Marketo yet. I have been manually throttling and segmenting lists. And, I have not been able to do any A/B testing. We need more support from the community to raise it up higher on wish list.

Sue Em Davenport

E-Marketing Project Manager

412.288.6544

412.288.1171 fax

www.FederatedInvestors.com<http://www.federatedinvestors.com/>

Anonymous
Not applicable

I can't agree more on the need to have throttling as a basic functionality like so many other ESP's have.

Grégoire_Miche2
Level 10

With the development of ABM, and as part of the ABM option, this becomes essential.

-Greg

Darby_Jones
Level 2

Please add this! We had this feature at Exact Target and it was really useful!

Josh_Hill13
Level 10 - Champion Alumni

Katie Pope​ - who is in charge of reviewing the ideas and getting them on the roadmap? As noted in a duplicate Idea, this is critical for ABM and IP warm ups. cc Kiersti Esparza

Grégoire_Miche2
Level 10

Hi Josh

Reviewing ideas used to be one of Christina Fuentealba​'s attributions (I used to keep her busy )

-Greg