Make the Marketo ID a Field for Smart Lists

[Anonymous]

I find it frustrating that we can't build smart lists off of Marketo IDs.  I frequently need to be able to build a list off of Marketo IDs and no other field will suffice.  I have this problem right now and have no idea how to workaround it.

For us, email addresses are NOT unique, and do not work as a searchable field.  Best practices or not, we work with agents who represent different buyers, and so the agents' email addresses will show up multiple times in the database, but for different accounts, i.e. different Marketo ID entries.  Running lists off of email addresses will pull the wrong people, or only the first instance of that email address.  Additionally, some people won't have email addresses, so we can't always search/build lists off of email addresses anyway.  

What is the reasoning for this field not being available?  I've seen from multiple discussions that other users want this functionality as well.

[Anonymous]

Hi,

I have been searching for how I can do a list import with the Marketo ID field included as I need it right now. I need this as our Marketo instance has multiple duplicate leads with same email address and I want to update the correct lead in the program with the additional field information via list import.

I have been caught out by not being able to use Marketo ID field two times already. One with a list import and another with an email shot. I asked support how Marketo chooses which lead when there are multiple dupes and reply was -

There are two rules are basically at work.

1. If the instance is integrated to SFDC, a dupe that is SFDC lead is chosen over SFDC contacts, and the email is sent to.
2. If dupes are all SFDC leads or contacts, a dupe with the latest record is chosen, and the email is sent to.

[SanfordWhiteman]

You (or your developer) can use the Marketo REST API to batch import with the Lead ID as the dedupe key. 

[carey-ironclad]

This is an important idea for privacy as well. I frequently do data analysis where I export the data to a spreadsheet to make pivot tables. I don't need the email address so I don't export it. However, if I need to reference a specific record from my analysis it would be nice to be able to search Marketo by the Marketo Record ID.