Have a "Cookie created" date field to store the date at which the cookie was created

[Grégoire_Miche2]

With the removal of the anonymous leads, and from the answers provided by helpful Mike Reynolds here Removal of "Is Anonymous" filters., the Created date field will no longer provide the date at which the lead was first cookied, but the date at which it became known.

So this Idea is to have a new Marketo maintained date/time field name "Cookie Created" that will tell when the lead first appeared in the Radar and got it's first cookie.

-Greg

[Grégoire_Miche2]

Use case : measure the time it takes to a lead between first visit and lead becomes known. Extract these data, compute averages and see how it evolves over time, if the work done on content and site UX has an impact.  Could be done otherwise, of course, but using the previous "Created" date was so simple...

-Greg