Exemption from Data Retention Policy

[Sarah_McMahen]

Higher Education should be exempt from the 90-day and 25-month data retention policies.  As a university, we use several of the activities that are deleted after 90 days/25 months for marketing activities, reporting, and lead scoring.  We need to be able to retain this information throughout a multi-year prospect and student lifecyle in order to pass the best leads to our Admission offices as well as nurture current relationships.

[SanfordWhiteman]

Nothing really distinguishes Higher Education in this regard... if anything the lead lifetime in HE (alumni relations aside) is provably smaller than in other long-cycle verticals!

I'd advise building a data warehouse if you need this, do your trending and crunching there, feed the results back into Marketo via API.