Cross Domain Munchkin Tracking

Anonymous · ‎01-10-2013

It would be great to be able to have Munchkin track web activity across domains. It turns out that one anonymous lead is abandoned and a new one is created when a lead moves from one domain to the next, even when they have the same munchkin code on them.

Here are two use cases:

Your company creates a mini-site that generates traffic to your main website, where they convert. Cross domain tracking would provide insight into how they interacted on the minisite.

Your company has a .com and a .net / .org domain with content on those domains.

Anonymous · ‎01-11-2013

While I strongly agree cross domain Munchkin tracking would have its own benefits I tend to stay away from security risks.
Additionally web browsers may interpret such attempts as cross-site scripting (XSS)

W3C specifies "Same Origin Policy"
http://www.w3.org/Security/wiki/Same_Origin_Policy

I would suggest reviweing a brand new publication from W3C: Content Security Policy 1.1
https://dvcs.w3.org/hg/content-security-policy/raw-file/tip/csp-specification.dev.html
Published January 2013

Anonymous · ‎02-27-2013

It depends on how it is implemented. Cross domain tracking should not be an attempt to read the cookie on domain A while a visitor browses domain B, indeed.

Instead, it would mean that both domain A and B would take their own cookie, linked to the same Munchkin Account ID. But Marketo should enable to have multiple sub domains for the landing pages, one for each domain we would need to monitor. Then Marketo would just have to dediuplicate the leads based on email address.

Let's imagine I have 2 domains: www.product1.com and www.product2.com. Both of them being tracked with Marketo munchkin code. When I configure Marketo, I should be able to create 2 sub domains for landing pages in the admin->Landing Pages section. For instance pages.product1.com and pages.product2.com. Then, when I create a landing page, I should be able to choose whether this landing page has a URL starting with pages.product1.com or pages.product2.com, depending on which domain I want to attach this landing page to.

Brice_Dunwoodie · ‎03-11-2013

Hi Gregoire,

You can use landing pages on multiple domains. We do this.

We have www.our-corp.com and www.mag1.com and www.mag2.com. We use landing pages on all three domains. This is not an issue in Marketo -- you can do it. You just have add the domain aliases / domain rules for each domain in Marketo, create your CNAMES and then manually create your links/paths to the landing pages.

We use redirect pages after conversion and from email clicks to sync the lead across multiple domains using Munchkin.

One gap for us still is how to create links between domains that pass a key so that we can use associateLead() in other situations to connect the domains in scenarious that do not involve a conversion or email click.

The whole story has much more detail to it, but I thought I'd let you know that we are successfully doing at least some of what I think you're trying to do.

Anonymous · ‎03-18-2013

Hi Brice,

Thanks a lot for the hint about manually creating paths to landing pages. that will solve a great point.

Greg

Brice_Dunwoodie · ‎03-18-2013

Hi Greg,

You're welcome. Note that we also had to use some jQuery in some landing pages to update the hidden retURL and returnLPId values. That's a small point, but keeps the user on the same domain if there is a "Thank You" page that follows a form submit. Otherwise they will end up back on your main / default domain again.

-Brice

Anonymous · ‎03-19-2013

Unfortunately, we will not enter in Jquery development. It's not convenient for maintenance and solution scalability.

Anonymous · ‎03-19-2013

related idea :

https://community.marketo.com/MarketoIdeaDetail?id=08750000000HGYIAA4

Related discussions:

Anonymous · ‎03-19-2013

We now bump into this multi-domain issue almost every week on ht French market. The reason is that most of the companies that go international use different domain names to manage the language of their web site. Typically, they will use:

mycompany.fr for the French language
mycompany.com for the english language

This is not ideal, I concur, and is mostly the result of historical choices made years ago. But they will not completely change all this structure for the sake of being able to implement Marketo, as there are so many impacts (such as risks to loose all SEO efforts).

Please Marketo, do something about it quickly, so that we can manage multiple domains from one instance and choose on what domain our landing pages and email links will be. Ideally, make this choice a picklist as suggested in Michael's idea (https://community.marketo.com/MarketoIdeaDetail?id=08750000000HGYIAA4).

Anonymous · ‎03-20-2013

Loving this post ! I have the same issue as Gregoire. We moved away from Company.com in Europe for SEO reasons as well, and now have our Marketo instance on Company.com (US) but Company.co.uk and Company.fr etc... for Europe.

I would be interested to know how communities users manage a domain.co.uk website with a landing page (lets say for contact us form) with a domain.com
Currently i am loosing any valuable tracking,

Anonymous · ‎04-24-2013

subscribing