I love that Marketo has some industry-specific user groups. Unfortunately none of them are a good fit for my current situation. The company I am with now mainly uses Marketo for B2C marketing to our e-commerce customers. I know Marketo is typically used for B2B, and that's how I had been using it until recently, but I have a feeling there are a lot more B2C marketers out there and it would be great if we could all learn from each other.
Hi Karan. I was able to get in touch with Kelsey Borque at Marketo who informed me that I would need to provide evidence that there is enough excitement and interest to justify creating this MUG. To do that she suggested working with the North America Virtual User Group leaders to schedule a future meeting around #B2C marketing. I spoke with Jackie Potts about ideas for topics and potential hosts. If you have ideas for topics and would like to be a host or want to refer someone that would be great!
Some of the topics I suggested are double opt-in programs + welcome emails, reconfiguring your Revenue Cycle Modeler for B2C, Integration with and best uses for Facebook and Instagram or top data enrichment tools for B2C.
I just wanted to let everyone know that a webinar is being presented by the North American Virtual MUG focusing on B2C on February 27th. Sign up is here, See B2C at Marketo North America Virtual MUG
Upcoming B2C meeting with North America VMUG
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