We use system tokens for all sorts of things in Marketo, and in particular love the {{program.name}} token in our URL tagging system for emails. This helps us easily identify the sending program in google analytics and salesforce reports, but we often get requests about what specific email in the program drove the clicks we're seeing. A good example is an event with multiple invitations, reminders, and follow ups. Right now we tag that sort of thing manually with values like utm_content=invite1, but it would be so much easier if we could just pull in the name of the local email asset the click came from, like utm_content={{program.asset name}}.
This, paired with the idea to auto-tag links in emails, a feature that nearly every modern email provider offers, would be a godsend.
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