Content Score like Lead Score but for Content Pieces

[Anonymous]

Hi, 

It would be incredibly valuable if Marketo could create a Lead Score for content pieces, which would be similar to the existing Lead Score for leads. A higher Lead Score on a piece of content would mean it met whatever defined criteria more often (more program successes, more opportunities created, etc). 

You can sort of get there by reports that track content to closed opptys, etc, but it would be so nice to be able to pull a list of content and have a # next to each piece that ranks it in order by score.

Thanks!

[Anonymous]

Have you tried using the engagement score? https://community.marketo.com/MarketoArticle?id=kA050000000LAQLCA4

[Anonymous]

Great suggestion, because I'm asking for something very similar to that! My limitation on the engagement score is that I don't think it works on content / programs that are used outside of an engagement stream (I tend to send campaigns out first and then put the highest performers into engagement streams...so I want that first send included in the scoring, and also I'd like to be able to use the same content in multiple streams, but I'd like only one content score for the piece that aggregates all of the scores). 

[Anonymous]

Gotcha. Perhaps in the mean time as a work around, you can go ahead and add the content to the stream, but have limited availability as a trial period, then if you like it, edit the availability again.

https://community.marketo.com/MarketoArticle?id=kA050000000LAWOCA4

[Anonymous]

Oh that's an interesting approach! I hadn't thought of testing it within my content stream. Thanks for the idea!

[Anonymous]

We definitely are looking at extending the use of the engagement score beyond just content used in the engagement stream.