This post is to create an complete review of what's currently possible in Marketo with regards to multi-domain and what's really missing. I would like to hear from you all you feebacks on this.
As Marketo develops it's activity to large, international companies, with potentially multiple brands, most of them will have multiple internet domains. Especially companies that have activities in Europe tend to have separate web domains per country, as this a recommended SEO practice (So tell me my SEO guru ).
It is possible as of today to host Marketo landing pages in more than one domain. This done through domain redirects (admin -> landing pages -> rules. See also Add Additional Landing Page CNAMEs - Marketo Docs - Product Docs ). As a proof of concept, please look into these 2 minisites :
They both link to a Marketo LP that is in the same domain as the mini page. A visitor can fill out the form in each domain and be tracked in each domain completely separately, although the Marketo Instance is the same (Try with different, dummy addresses). In the background, there is only 1 landing page, accessed from the 2 domains.
Furthermore, we can use this feature with workspace and partitions and create distinct tracking codes for each partition so that leads from each domain will automatically be insterted in the corresponding partition.
EDIT: One can also add multiple email branding domains and enable SPF/DKIM features for each of them so that email sent from Marketo be correctly identified.
All this pledges for a distinct domain section in the admin, where one could :
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.