Call campaigns "actions"

Call campaigns "actions"

For years, there has been continued and ongoing confusion over "Programs" and "Campaigns" in Marketo. The debate even raged internally, as I recall, but continues to this day to cause deep bafflement with marketing teams who use Marketo--particularly if they're synced to Salesforce or other CRM.

I propose that Marketo call them "Actions/Smart Actions" instead of "Campaigns/Smart Campaigns". The use of "Campaign" for the component actions of a Marketo program never made sense, and is a source of genuine problems when trying to socialize Marketo within business units unfamiliar with the tool.

Level 10

Fully agreed, especially in a SFDC environment, since Marketo programs will sync to SFDC campaigns...

"Workflows" would also make some sense


Marketo Employee

Definitely Workflows.

Community Manager
Status changed to: Open Ideas