I work in a highly regulated industry (medical device) and we need to be able to lock content in templates that we release to the sales team in SFDC. In Marketo, this feature works beautifully with a DIV tag (mrkto_editable) placed before content blocks, allowing users of that template to only edit specific content with that DIV tag in front of it. I created a template completely void of this specific DIV tag, expecting the content in turn to be locked in SFDC.To my disappointment/horror, I found every corner of our email templates were unlocked and editable. This poses a series legal/regulatory issue for us (and I'm sure others??), as our reps can erase approved messaging and replace it with off-label and inaccurate statements. What does that mean to us? That means, should a customer follow false claims made by a rep in an branded email template with a trackable regulatory approval code--and a patient dies, the clinician can report this to the FDA. The FDA can fine us and pursue other actions such as audits and pulling product from the market--all because content in a template in SFDC wasn't locked.
Okay, so that's an extreme example, but a plausible one. I am begging you, Marketo Engineers-- PLEASE enable the "mrkto_editable" DIV tag (or lack thereof) to work in SFDC templates as well! I can't imagine why this can't be done, but welcome reasonable explanations 🙂
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