Salesforce Lightning has duplicate rules that match duplicate records based on various fields, for example the same name and the same company (which is what we use). When duplicate records are detected SFDC shows a message that enables merging records but does not block duplicate creation.
The problem: when Marketo tries to sync new leads/contacts to SFDC and receives the duplicate message which is basically a warning/question it is treated as an error and does not allow uploading records with the same name+company even if the email is different.
My request: allow bypassing Salesforce duplicate alert and uploading leads/contacts with the same name+company which is an option in Salesforce API (see https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_header_duplicateruleheader...) that other APEX tools already implemented (see example attached).
This is a major obstacle to our business so we will appreciate if Marketo will implement this feature soon.
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