Apply Lead Scoring to RTP Campaigns

[Anonymous]

When a lead performs some kind of interaction with an RTP campaign there should be a way to apply a lead scoring action to them. This is probably a larger project that would more deeply tie RTP to the rest of the Marketo allowing for deeper campaigns.

[David_Myers]

Hi Josef,

Thanks for the idea, you can link RTP campaign interactions (clicks) to the Lead in Marketo's Lead Database and then in Marketing Activities set up a Smart List saying when a lead clicks on a specific RTP campaign, add a value to their Lead Score.