Advanced Constraints for Lead Scoring

[Anonymous]

It'd be so convenient to have the ability to say, if the lead score “increased” or “decreased”, then do X. For example:
 
The MQL Smart Campaign in the Lead Lifecycle:

Trigger: Score is Changed > Score Name is Lead Score
Constraint: Score INCREASED
Constraint: New Score is greater than 100
 
This would eliminate the necessity of filtering out Lead Statuses that are past the MQL stage to avoid having leads re-qualify for this campaign when, for example, their score of 110 is decreased by 5 points due to inactivity.

[Veronica_Holme4]

Hi Jessica

I'm pretty sure I've done this exact thing before.The trigger is not "Score is Changed" but "Data Value Changes". You choose lead score as the attribute, then add a constraint (is less than or more than X, is not empty etc).

Veronica

[Edward_Masson]

Veronica is spot on, we do it the exact same way.

[Andy_Varshneya1]

I don't think this would work if the score went from 130 to 115.

Score Is Changed would still be triggered and it would pass the constraint of Score is Greater than 100.

[Grégoire_Miche2]

added here: Just do it! Marketo so-called minor missing features