I think the Marketo Event app is a great way to efficiently register leads who visit your booth at a event. It is even possible to edit older data which may not be correct. All changes are directly saved in the Marketo database.
However, in the event app, you only have a few fields that you can fill in. When meeting potential customers at events, we gather a lot more information, which could (and should) be stored in our customized Marketo fields.
Wouldn't it be much easier to let us add more fields in the event app, so that all gathered data is automatically saved in the Marketo database? Otherwise only a few pieces of data is stored, and all the other information you collect from a lead has to be added manually at a later point in time.
Any support for adding this function to the app? And is Marketo already working on expanding the possibilities with the event app?
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.