Add email programs into nurture streams

[Anonymous]

I really like the A/B testing functionality that comes with the new Email Programs that Marketo released.

I was wondering if we were able to add them into Nurture Streams. It'd be great to be able to use this functionality in all of our nurturing programs. 

If this is actually already doable, can someone link me to an article explaining how to do this?

Thanks!

[Anonymous]

Hi Hoi -
Using the Email Program itself isn't available. The test is very slightly different than for blast than it is for nurturing. 

Just right click on the email in the engagement program and choose New Test. You'll recognize how to do the rest if you've used the email program's test. 

If you need more help let me know.

[Anonymous]

We use the Champion Challenger method for engagement programs.  You can set it to run a 50/50 test but you have to manually select the winner.

[Anonymous]

Besides the A/B testing, I like the Email Program set up. So I still vote that it be a program type tha can go into a stream.