Instant Unsubscribe

[Anonymous]

I would love an instant unsubscribe feature that still works with Marketo's reporting.

According to support, it seems the only option for unsubscribing is for a person to click the link and then confirm on a form. I know there are ways to have an "instant unsubscribe" but I can't find one that works with Marketo's reporting (unsubscribes show up in clicks and have to be manually removed).

This seems like a no-brainer because the majority to users who click unsubscribe just want to unsubscribe, so why make them do more work? This is especially important to us (B2C) because most of our subscribers are on mobile so if they don't have to wait for another page to load, that would be preferable.

Using language like "one click unsubscribe" and "instant unsubscribe" caused our spam complaints to drop significantly. However, reporting has become burdensome.

I would be so happy if here is something I am overlooking or if this feature is coming soon!

[Anonymous]

Hi Sandra,

This may be an option and is how I am setting up my subscription center to have a "one-click unsubscribe".

What I am doing is if they click the link at the bottom of the email they are taken to a page, saying "you have now opted out of...." I built a trigger on that page that anyone who gets to that page has a flow action of "Change data value" with the criteria being "Unsubscribed" equals "True". 

I haven't finished building, but it should work.

Thanks,
Bec

[Anonymous]

Hi Bec,

The issues isn't that an instant unsubscribe is not possible, it is that methods like these will make your reporting inaccurate. The above solution is what I do currently but the unsubscribes are counted as clicks. I have to manually take them out.

Is there a step I am missing that allows you to do this and still have clicks and unsubscribes accurately recorded?

Any help would be appreciated!

Zoe