MCE Questions/Topics
Hi All,
I am sharing the topics which can be helpful for your MCE preparation:
- Engagement dashboard items and Assets type in engagement program
- CEO, CRM, Marketing, Sales - Match choices (as per job roles)
- Send email and alert
- UTM parameters
- Communication limits
- Spam laws
- program performance report
- Program progression status
- Trigger campaigns
- Tokens
- website visit reports
- What value should you choose to change leads score to 0
- Pause or remove a lead from engagement program
- A/B testing
- How to make the LP URL SEO optimized?
- Hidden fields are used for?
- Blocked leads reason?
- Marketing Suspended?
- Program type?
- Munchkin code?
- Difference between smart list and segmentation
- Acquisition program
- Diff. between hard bounce and soft bounce
- Visibility rule
- Adding Custom columns in reports
- Progressing profiling
- Difference b/w Marketo and ESP
Hope this will be helpful.
Re: MCE Questions/Topics
Thanks, Vinay. I take mine next month. What do you mean by, "CEO, CRM, Marketing, Sales - Match"?
Re: MCE Questions/Topics
Hi Leanne,
In this Match type question there will be job role choices against each title and you need to match the right choice.
For example:
1. CEO a. Lead database
2. CRM b. communication
3. Marketing c. overall planning
4. Sales d. Demand generation
So, the answer for this question will be:
CEO - Overall planning
CRM - Lead database
Marketing - Demand generation
Sales - Communication
Hope this helps!
Thanks,
Re: MCE Questions/Topics
Here is the question:
Q: Role of CEO, Marketing, Sales, CRM
CEO : Company Strategy
Marketing : Demand Generation
CRM: Have the past details of the opportunity
Re: MCE Questions/Topics
Hi Vinay,
Did you recently take the exam? My colleague and I take ours in a few months and I am seeing different topics across different platforms. Can you expand on what was covered on topics #2 and 4? Thank you!
Re: MCE Questions/Topics
Hi Juleit,
For the no. 2 topic I have shared an example in above comment.
#4 topic covers about UTM parameters: what are UTM parameters, what are the uses, how to implement the UTM parameters etc.
Thanks
Re: MCE Questions/Topics
Thanks Vinay!
Re: MCE Questions/Topics
Hey Juliet, I've shared questions on programs as per our discussion and here is the link to access them : https://nation.marketo.com/groups/certification-study-group/blog/2019/12/28/sample-mce-questions-on-...
Re: MCE Questions/Topics
Thank you so much, Monika!!!!
Re: MCE Questions/Topics
Hey Vinay,
I have a few questions regarding MCE.. can you tell me the right answer please..
1) when we need to pause sending emails to leads?
A) unsubscribed
B) email invalid
C) marketing suspended
D) Email suspended
2) Metrics of engagement program?(choose all that apply)
A) Highest over engagement
B) Engagement over time
C) pending sends
D) Engagement score
E) Exhausted