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High Delivery Rate. No Opens.

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Aviera
Level 1

High Delivery Rate. No Opens.

Hello, 

 

We sent an email out the other day. imported a list pulled from ZoomInfo. Add personalization (name in SL and company body). 

Checking stats, 91% delivery rate (700) and 0.9% open rate (6), and a 0.9%(6) unsubscribed rate. 

This seems off as we generally see a 20-30% open rate. 

Is anyone facing the issue? Do you have any suggestions on what to do?

 

Screen Shot 2023-03-30 at 10.59.25 AM.png

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SanfordWhiteman
Level 10 - Community Moderator

Re: High Delivery Rate. No Opens.

1 REPLY 1
SanfordWhiteman
Level 10 - Community Moderator

Re: High Delivery Rate. No Opens.

It would be irresponsible to discuss this without first pointing you here: https://nation.marketo.com/t5/knowledgebase/best-practices-for-purchased-data/ta-p/248405.