High Delivery Rate. No Opens.

[Aviera]

Hello, 

We sent an email out the other day. imported a list pulled from ZoomInfo. Add personalization (name in SL and company body). 

Checking stats, 91% delivery rate (700) and 0.9% open rate (6), and a 0.9%(6) unsubscribed rate. 

This seems off as we generally see a 20-30% open rate. 

Is anyone facing the issue? Do you have any suggestions on what to do?

[SanfordWhiteman · Accepted solution]

It would be irresponsible to discuss this without first pointing you here: https://nation.marketo.com/t5/knowledgebase/best-practices-for-purchased-data/ta-p/248405.