Dynamic preheader solution?

[Karen_Vuong]

Looking for alternative solutions to adding dynamic preheader text. Our emails must be bilingual, so dynamic content is ideal. What workarounds are others using to solve this problem?

[Darshil_Shah1]

Are you using anything at present to populate the dynamic pre-header text?

One way is to use the velocity/other custom my/person tokens to personalize the pre-header text, refer this post from Courtney here.

[Jo_Pitts1]

@Darshil_Shah1 ,

Courtney's approach is solid... BUT it can lead to confusion as the email editor also has a location to enter pre-header text now.  As long as users are well trained to NOT use Marketo's built in pre-header 'editor' then it can work fine.  It also burns a segment!

I like the Velocity approach you proposed.  But then again, those who know me will find that unsurprising :)!

Cheers

Jo

[Darshil_Shah1]

Yes thank you, @Jo_Pitts1! The OOTB built-in pre-header in Marketo must not be used with this as it’ll be added before the invisible span pre-header in-case both are used in the email.

[Karen_Vuong]

We have been creating separate emails and avoiding dynamic text altogether as the OOTB preheader can't support dynamic text. I'm not familiar with Velocity.

[Jo_Pitts1]

@Karen_Vuong ,

Velocity is a scripting language you can use to extend the richness of emails.

For example, you might create a velocity email token something like this 

{{my.vuongIsBest}}

#if ($lead.lastname.equals("Vuong"))
  This text gets displays.  East West Vuong is the best
#else
  You're no Vuong, but you're OK!
#endif

Where ever you drop that in your email, it'll get evaluated and the correct text output.. including in the preheader!

Cheers

Jo