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The New Marketo University Website is live!Go to https://learn.marketo.comWe invite you to explore the new Marketo University <>. Make sure to review the 1 ½ minute walk-through to get quickly acquainted with the new features, how to enroll into classroom and virtual classroom sessions and to take ad...

Note: This content was provided by our Partner, Elixiter, Inc.What are Media Queries?Media queries act as a trigger for a conditional portion of CSS (cascading style sheet). They have three main components: the media type, the text expression (condition), and the styles to display if the condition ...

Note: This post was originally written by Danny Essner, who oversees Demand Generation and Marketing Operations at MediaMathhttp://launchpoint.marketo.com/mediamath/1553-terminalone-marketing-operating-system/. This post is the first in a series dedicated to exploring how B2B marketers can use progr...

Note: This guide was provided by our partner, Cake.Topic: Mobile, Mobile, Mobile. It is important for every marketer. Understanding mobile analytics is still a challenge for most companies.This white paper aims to outline the new and emerging challenges facing those hoping to monetize the incredible...

Note: This guide was provided by our LaunchPoint partner, Cake.Intro: When it comes to where and how to invest their digital advertising resources, today’s marketers have more choices than ever. From display banners and mobile apps to email promotions to social media campaigns, the options availabl...

Note: This white paper was provided by our LaunchPoint partner, Cake.Topic: Using technology to make more profit by selling your leads at the best price.

Note: This White Paper was provided by our LaunchPoint partner, Cake.This guide explores how multi-touch marketing attribution can increase the success of your digital advertising campaigns.

Jeremy Builder is a Brand Builder, Keynote Speaker, and president of Sticky Branding—a brand building agency. Jeremy helps companies stand out, drive sales, and grow Sticky Brands. He is the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand.Did y...

Note: Vyoma Kapur is a Sr. Marketing Programs Manager at Marketo. She’s passionate about tech, marketing and travel. In her free time, she likes hiking, canoeing and immersing in a mystery book or courtroom drama. Vyoma is from Singapore and spent a year in Norway right after college.To excel in thi...

If your organization invests more time and money in content marketing and your pipeline of marketing leads grows, is it safe to assume that your investment paid off? Not necessarily. Simply because two events — more investment and a bigger pipeline — happened doesn’t mean they’re related. But the...