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Note: This white paper was provided by our LaunchPoint partner, Cake.Topic: Using technology to make more profit by selling your leads at the best price.

Note: This White Paper was provided by our LaunchPoint partner, Cake.This guide explores how multi-touch marketing attribution can increase the success of your digital advertising campaigns.

Jeremy Builder is a Brand Builder, Keynote Speaker, and president of Sticky Branding—a brand building agency. Jeremy helps companies stand out, drive sales, and grow Sticky Brands. He is the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand.Did y...

Note: Vyoma Kapur is a Sr. Marketing Programs Manager at Marketo. She’s passionate about tech, marketing and travel. In her free time, she likes hiking, canoeing and immersing in a mystery book or courtroom drama. Vyoma is from Singapore and spent a year in Norway right after college.To excel in thi...

If your organization invests more time and money in content marketing and your pipeline of marketing leads grows, is it safe to assume that your investment paid off? Not necessarily. Simply because two events — more investment and a bigger pipeline — happened doesn’t mean they’re related. But the...

Use the Salesforce workflow engine to supercharge your marketing automation in this presentation from the Marketo Summit 2014. Presented by Delinda Tinkey and Charlie Liang.

How do you know if your organization is ready for B2B Marketing Operations (MO) 2.0? This paper will help you determine if your organization is ready by asking questions like: What does that organization look like? What are its primary pain points? What is its vision for the future? What pressures a...

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Brought to you by Email Marketing Software by Marketo

JOIN THE MARKETO CUSTOMER ADVOCATE PROGRAMThe goal of Marketo's Customer Advocate Program is to highlight how your organization has utilized Marketo's marketing automation solution to improve the way you run your business. Please share your story with us in the form below and we will follow up with ...