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Earlier in my career, I focused my work on assisting consumer marketers in their segmentation. One of my guiding principles was that Consumers are Humans and act like Humans vs. treating them as a demographic (which just looks at age, gender, etc.) for example. What does it mean to target humans:The...

Hear From Kimi Heskett, 4x Marketo Champ!"Winning 2013 Marketo Champ of the Year was a great honor! Marketo champions demonstrate outstanding leadership in the Marketo Community and are loyal advocates of the Marketo brand. To know that I was a leader amongst the best is very humbling. This award he...

About Alumni Status:Champion Alumni is a status, not a program. Any Champion (in 2016 and on) who's membership has expired for any reason (non-renewal or didn't re-apply) is automatically considered alumni and will have access to the benefits listed below. You will not have the same benefits as a cu...

Good tips to help prepare you for tomorrow.

Over the last year, the role of a marketing team within a company, particularly the CMO, has evolved drastically. Being able to market in its most traditional sense is no longer they key: businesses expect marketers to become digital and technology leaders. The marketing department now consists of t...

Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on responsibilities that traditionally belonged to CIOs. And at the middle managemen...

Contrary to what you might have heard, rumors about the Marketing Funnel’s demise are greatly exaggerated.The Funnel is alive and well. And it should be leveraged extensively by Marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in ...

Included in this article:OverviewMarketo provides several options to help you decide whether a person should receive emails. The options within Marketo Sales Insight (MSI) can alter this behavior, so this article will go through what those differences are. How Marketo Decides Whether to Send an Emai...