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Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on responsibilities that traditionally belonged to CIOs. And at the middle managemen...

Contrary to what you might have heard, rumors about the Marketing Funnel’s demise are greatly exaggerated.The Funnel is alive and well. And it should be leveraged extensively by Marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in ...

Included in this article:OverviewMarketo provides several options to help you decide whether a person should receive emails. The options within Marketo Sales Insight (MSI) can alter this behavior, so this article will go through what those differences are. How Marketo Decides Whether to Send an Emai...