Documents

Note: This playbook was provided by our LaunchPoint partner, NeustarResults from this study reveal that the practices and attitudes of marketers and publishers are aligning with consumers’ privacy concerns. For all the negative connotations around data collection, the reality is much less scary. Bel...

Note: This playbook was provided by our LaunchPoint partner, Neustar.It all comes down to getting good and accurate leads. Lead quality is critical to the success of your business. And it comes only from having aneffective lead management strategy with intelligent components in place. Download the p...

Note: This originally appeared on our LaunchPoint partner, Elixiter's, website.Filter Operators: How to Define the Perfect Smart ListString FieldsSmart Lists are probably the single most important thing to learn in Marketo. They are extremely powerful and flexible. Their sole purpose is to define a ...

Relive a 2015 Marketo Summit session with Melissa Davies, Marketing Technologist from SLI Systems, and Marketo Community Champions, Mark Townsend from Eagle Creek Systems.

Note: This case study was written by and provided by our LaunchPoint partner, Annuitas.ANNUITAS partnered with PR Newswire to launch a customer-centric demand-generation program. From the very beginning, the goal was to replace PR Newswire’s tactical marketing approach with a strategically driven ca...

Note: This survey was created by our LaunchPoint partner, Annuitas.From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current Enterprise-level B2B Demand Generation Strategies and discover key patterns, including where B2B marketers produce the best results and where they continue t...

Note: This eBook was created by our LaunchPoint partner, Annuitas.Read about the changing landscape of Demand Generation -- and learn what you need to know.

Making the decision to ramp up content production and promotion is the first (and in some ways, easiest) step. There’s a LOT to do once that decision is made, and it’s important that you don’t run out of the steam midway through the effort. A good content program is a train that keeps on going, a ca...

Note: This was provided by our LaunchPoint partner, LeadMD.I don’t know about you, but when I’m doing something I think no one else will see, I tend to do things a little…differently. For instance, I’ll write in shorthand that only I understand. Or I may not actually fold the sheets and towels in m...

Note: This content was provided by our LaunchPoint partner, LeadMD.We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software. Set up a few elements at the beginning, and you’r...