Adding leads to a Marketo custom object with a SFDC API

[Anonymous]

Hi All!

I have a question around  Marketo custom objects and a particular use case for our instance. I recently read about a company who was using Marketo Custom Objects to tie customers to specific products. Basically, each of their products was represented by a custom object in Marketo and leads would be tied to those "product" custom objects when they purchased any of these products and the sale was logged in Salesforce.

As we expand our product offerings, I'm interested in implementing a solution like this in our instance. My initial testing for creating the custom objects and populating them with a list upload works well. I now need a way to automatically feed the data from a Salesforce API when a lead is closed/won into the Marketo Custom Object.

Does anyone have experience with this or have any ideas how this might be possible?

[SanfordWhiteman]

You'd use the Custom Object REST API. Marketo REST APIs: Custom Objects » Marketo Developers

But I would advise a thorough evaluation of whether this is better done with SFDC objects or Marketo objects.

[Grégoire_Miche2]

Hi Rusty,

The best way to do this is to use the standard "Assets" objects in Salesforce and map it as a custom object in Marketo. by default, and asset in SFDC can be linked to an account and to a contact, so you will have to choose which of these 2 relationships you want to use when mapping it in Marketo. I usually use the account one, at least for B2B.

-Greg

[Anonymous]

Thank you Sanford and Greg for the replies and the advice. It seems like this is something I should take up with our SFDC admin as you both suggest that it's better to start from the Salesforce side and then map to the Marketo object.

I appreciate your advice. Very helpful. Thank you both for taking the time to reply.

-Rusty