#KreweChats - Episode #9: Marketo Sales Insight

Joe_Reitz
Level 10 - Champion Alumni
Level 10 - Champion Alumni

Hey #MKTGNation!

On this week's episode of #KreweChats, we delved into Marketo Sales Insight with special guest (and #MKTOChamp) Emily Dick​. Emily is an absolute UNICORN when it comes to Marketo and Salesforce expertise, and we were thrilled to have her perspective on this episode of #KreweChats! More professionally speaking, Emily is a MOPs Manager at ACL, Marketo Champion, and an all around great person to chat with about all things Marketing. Also seen on this chat were #MyKrewe regulars Jenn DiMaria​, Sydney Mulligan​, and Juli James​!

As many of you are probably already aware, Marketo Sales Insight is an amazing tool that can help any organization drive towards better alignment between sales and marketing, and it does this in a few unique ways. You can dive into the full episode at the link below, but, um... This is a blog post, so we gon' expound on some shenanigans.

  • Point #1: you learn more about the Krewe's favorite fast food indulgences than you ever wanted to know. Shout out to my Louisiana folk
  • If you aren't putting MSI into a frame of reference that immediately benefits your sales team, you're doing it wrong.
  • You should also be conducting regular training for your sales team. We recommend a monthly webinar series that walks through each aspect of MSI (or quarterly, at the very least!)
  • Make it easy for your sales team to send emails through MSI, whether directly from SFDC or the Outlook Plugin (Sorry Mac users/AKA: Listen up, MKTO!)
  • Encourage your sales folks to prospect via the Anonymous web activity tab and LinkedIn Integration!

Those are the high points, but if aligning your sales and marketing organizations is something you're interested in, then this episode is for you!

*#KreweChats Episode 9: Marketo Sales Insight - YouTube

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28 Comments
Geoff_Krajeski1
Level 10 - Champion Alumni

The product documents are located here: Marketo Sales Insight - Marketo Docs - Product Docs

Geoff_Krajeski1
Level 10 - Champion Alumni

Looks like Grégoire Michel  beat me to it     

Grégoire_Miche2
Level 10

Sorry

-Greg

Anonymous
Not applicable

Thanks! We definitely aren't using MSI fully, and I'm getting some good ideas here.

Geoff_Krajeski1
Level 10 - Champion Alumni

's'all good Grégoire Michel 

Joe_Reitz
Level 10 - Champion Alumni

Hey Amy! #KreweChats is a bi-weekly livestream. The next one is this Friday, 11/18 at 2:30 Central!

And OMG YAS... I could drink the stuff. I go on-site with the Sara Greaves​ and the McGraw-Hill team several times a month, and fortunately Columbus, OH also has a significant number of Cane's locations!

Thanks for filling in the gap there on MSI info, Greg!

Joe_Reitz
Level 10 - Champion Alumni

Quickdraw.jpg

Joe_Reitz
Level 10 - Champion Alumni

Awesome! Send me a DM with your email and I'll be happy to send over the basic training overview we showcase to sales teams.

Sara_Greaves
Level 5

I feel like this would be appropriate to print out for our office haha

Geoff_Krajeski1
Level 10 - Champion Alumni