Curated by@Zoe_Forman&@ilona_buteneers
Introduction
The Marketo platform is migrating to the Adobe Experience League platform, and with this comes an important change: the move to Adobe's Identity Management System (IMS). This mi...
Why you need a marketing automation roadmap
An automation roadmap conveys how you plan to deliver results for your internal customers. But there’s a lot more to it than that! It also includes your strategies for expanding capabil...