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Champion Program Blogs

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How to Create a Matrix Scoring Model in Marketo Engage

by Andy_Caron3 in Champion Program Blogs 12-20-2022
Latest Post 12-21-2022 by Andy_Caron3
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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Introducing Your 2020 Marketo Champions!

by Will_Harmon2 in Champion Program Blogs 01-29-2020
Latest Post 02-11-2020 by Kim_Irwin_Mops
Hello Marketing Nation! Today we are thrilled to announce the 2020 Marketo Champion Class! This year's applications were more competitive than ever, but we are confident this incredible group of 40 Marketo Engage experts will be ...
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