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As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to growing revenue. This is why having a Marketo attribution model to tie people and opportunit...
Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right place. This post will explain the difference, giv...
In the rapidly evolving landscape of marketing operations, staying ahead of the curve is crucial. Whether you're a seasoned professional or just starting your journey in the field, the importance of being part of a vibrant communi...
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a deep dive into how webhooks are set up, how you can ...
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you how to use this information to populate fields, ex...
This blog post will show you all the creative ways you can use Marketo tokens for saving time when building emails, webhooks, and smart campaigns. Marketo Tokens Available Here is a summary of the different token types availab...
Remember that awkward silence when you walk into a store and nobody greets you? Yeah, online shoppers deserve better. In today's digital world, personalized interactions aren't just a courtesy; they're the curtain call. That's whe...
Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazi...
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Most of us, to one degree or another, send “email blasts” (or “sends” or “communications”) as a regular tactic in demand marketing. Email can fit a variety of use cases as a standalone channel, including:Supporting awareness withi...
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In the world of art and cooking, the concept of “upcycling” is not a new one, but has gained traction. Imagine that you are an artist and discover that someone is getting rid of their “junk” (which is in the eye of the beholder) i...
5 Reasons Why Your Stakeholders Should Use Dynamic Chat Marketo Dynamic Chat has emerged as a game-changer, seamlessly integrating into your marketing and sales strategy. Embarking on my journey with Marketo Dynamic Chat has been ...
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Ability to use your Adobe Marketo Engage instance depends largely on how well you understand your database. This is crucial, as knowing what data you have will give you more clarity and ideas on how to run campaigns. If there are ...
In the fast-paced world of marketing, efficiency is the key to success. This blog post delves into the evolution of EMEA marketing efficiencies using Marketo features and how the best practices from the Americas and EMEA regions w...
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Hello Adobe Marketo Engage users,I want to use this blog series to teach people how to write python to start solving some of your Marketo engage issues through the API. I will include resources for how to learn to use python, webi...
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Hello Marketo Engage community, Here are the steps for writing a custom activity into a lead record in Marketo. I pieced together the documentation with the open source github library to get people started. Prerequisites include...
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One of the first things you will discover when you start working In Marketo Engage is how much your success in delivering on your revenue goals depends on your shared processes with your CRM. If you’re like me, and many other Mark...
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Overview Data can be one of the most valuable assets a company has, but not all data is inherently valuable. The quality of the data quality affects business decisions and ability for team members to act. Companies should audit th...
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As a marketer, it’s important to optimize the time you spend on building your campaigns. Time spent on creating programs and all the pieces that go along with them, such as email assets, landing pages, reports, etc., is time you a...
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A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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Happy Monday Marketo Community! In case you missed going through last month's (October 2022) product release notes or are looking for a quick recap of all the October 2022 updates, I've got you covered in this article. Dynamic C...
Ever had an urgent request pop up regarding some obscure email fired out from your instance? Things are going wrong and you need to fix it! Quickly! We all have. We have all also had the anxiety of trying to track down this offen...
Remember those fields we spoke about in the blog post “Discover a new reality for those messy activity logs...”? This is part 2. Ok, it’s time for those helper fields to pull double duty. See, helper fields absolutely help for br...
We all know it. Our activity logs are a mess. We have tons of data to sift through whenever it’s time troubleshoot, and headaches to go along with it. But it doesn’t have to be that way. It’s time to make your life just a little ...
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Have you ever had this series of conversations? I’m certain that many of us have. Marketo Account Executive: You are 1,000 licenses over compliance with Marketo Sales Insights. Let’s either set a deadline for you to get your inst...
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Why you need a marketing automation roadmap An automation roadmap conveys how you plan to deliver results for your internal customers. But there’s a lot more to it than that! It also includes your strategies for expanding capabil...
Did you recently inherited a Marketo instance, and would like to do comprehensive implementation review process? Or, do you have an audit coming up as a part of periodic instancehealth check? If yes, you should check out the attac...
----2021----- April 2021 - VBUG - Bizible Post-Implementation Tips So, you and your team have gone through Bizible implementation -- you’ve set up all of your channels, connected your ad platforms, all of the configuration work is...
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First things first, what is an API? API stands for Application Programming Interface, which is a set of definitions for building and integrating applications. API uses the standardized method of transferring data that lets you co...
Have you inherited, or are you just kicking off your journey with Marketo Measure (formerly Bizible), and you don’t exactly know where to start? I hope that this post and subsequent resources help you get started off on the right ...
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If you're a human working with Marketo (or any Marketing Automation platform for the name's sake) - you most likely have witnessed or at least have heard from your colleagues, friends, or connections about how a messy database is...