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Trigger Token in marketo

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Trigger Token in marketo

What is trigger token, its use and how we can implement it in marketo webinar/email programs?

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Re: Trigger Token in marketo

Hi Sukesh,

Trigger.Tokens are specific system tokens that can be used in conjunction with Interesting Moments for MSI. Their use is mainly to capture certain types of information such as what asset/trigger/link in the smart list within a smart campaign triggered the flow step.

More information on the types can be found here: Tokens for Interesting Moments - Marketo Docs - Product Documentation

Hope this helps

Thanks

Floyd

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Re: Trigger Token in marketo

that can be used in conjunction with Interesting Moments for MSI

(And in any other context within a single trigger campaign run. Aside from IMs we use {{trigger.tokens}} extensively in webhooks.)

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Re: Trigger Token in marketo

Surely you've read the docs on trigger tokens? And searched here (the Nation) for the many, many discussions... ?

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Re: Trigger Token in marketo

Yes, i visited the few links below, however, the information is not that crisp and clear which help me what it is actually and how/where we can use it.

https://nation.marketo.com/message/193757-help-triggering-with-tokens

Help! Triggering with tokens?

Did token {{trigger.Web Page}} change?

Highlighted

Re: Trigger Token in marketo

Hi Sukesh,

Trigger.Tokens are specific system tokens that can be used in conjunction with Interesting Moments for MSI. Their use is mainly to capture certain types of information such as what asset/trigger/link in the smart list within a smart campaign triggered the flow step.

More information on the types can be found here: Tokens for Interesting Moments - Marketo Docs - Product Documentation

Hope this helps

Thanks

Floyd

View solution in original post

Highlighted
Level 10 - Community Moderator

Re: Trigger Token in marketo

that can be used in conjunction with Interesting Moments for MSI

(And in any other context within a single trigger campaign run. Aside from IMs we use {{trigger.tokens}} extensively in webhooks.)

View solution in original post

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Level 1

Re: Trigger Token in marketo

Thanks, now i am able to connect the dots.

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Level 1

Re: Trigger Token in marketo

Thanks, explanation is really crisp and helpful.