Tip of the YEAR!

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Re: Tip of the YEAR!

We made the move to a dedicated IP. It was a lot of work and a long process, but we've been seeing the benefits in our email deliverability rates since.

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Level 4 - Champion Alumni

Re: Tip of the YEAR!

So reassuring to read this, Kevin. We're moving to a dedicated IP address next week and hoping all goes well!

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Level 6 - Champion

Re: Tip of the YEAR!

We have about a year under our belt using our dedicated IP. With some preparation the launch went smooth and we saw an immediate improvement for us. Good luck, hope you guys see the same benefits!

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Level 4 - Champion Alumni

Re: Tip of the YEAR!

Also great to hear, thanks Chris!

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Champion Moderator

Re: Tip of the YEAR!

Universal Tokens! It was something I meant to do at my old company but never did. When I started this job in June, we developed new email templates (they were still on Email Editor 1.0 for some reason). At the same time, we created Universal Tokens for the footer and put them in the email templates. When I got to work today, I just updated the date in the Universal Token—no template editing or mass re-approving of emails!

Universal Tokens in Marketo – Are you using them? | Grazitti Interactive

Marketo-Fu - Episode 26: Universal Tokens - YouTube

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Anonymous
Not applicable

Re: Tip of the YEAR!

Can script this out so there's no manual work moving forward.

#set($timeZoneObject = $date.getCalendar().getTimeZone())

$date.format("yyyy", $date.getDate(), $date.getLocale(), $timeZoneObject.getTimeZone("EST"))

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Re: Tip of the YEAR!

Amy, you could create a script token with the following code and it'll do the trick. Danny Petrucci's is overall better though as it addresses timezones for those companies sending out emails near midnight.

Script Token:

$date.get('yyyy')

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Level 5 - Champion Alumni

Re: Tip of the YEAR!

When syncing data from Marketo to SFDC, it is important to control what data is synced, when data is synced, and how data is synced. Tips and considerations to increase sync speed:

  • Hide any unnecessary fields from the Salesforce integration user: Marketing doesn’t need all the fields that are available in your Salesforce instance. Identify the fields marketing needs and hide the rest from the Salesforce integration user.
  • Hide unnecessary records from the Salesforce integration user: Does marketing need to see all the records? Hide some of the records by hiding them from the Salesforce integration user.
  • Do batch updates at night or over the weekend: If you’re doing bulk data updates, do them at night when marketing programs aren’t running. Consider running nightly batches with filters rather than triggers.
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Level 4 - Champion Alumni

Re: Tip of the YEAR!

Great tip!

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Level 4 - Champion Alumni

Re: Tip of the YEAR!

Something that's saved us time and time again are data program alerts. Like many instances, we have numerous operational programs built for data management (appending, updating, etc.). We also have alert programs built to alert us (marketing ops) when data is missing and/or inappropriate for specific use cases. These alerts have allowed us to continue to evolve the programs and ensure our records are getting to the right people in a timely manner.