Munchkin tracking and Unbounce

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Level 5

Re: Munchkin tracking and Unbounce

I'm hoping to retarget known leads already in Marketo and send them to Unbounce landing pages. Is that working with the integration (i.e. is the Munchkin behaving as expected)?

I'll take any pointers you may have!

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Level 10 - Community Moderator

Re: Munchkin tracking and Unbounce

Unbounce's built-in integration is a joke.

Turn it off and build a custom (yet simple) integration and it'll actually work.

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Level 5

Re: Munchkin tracking and Unbounce

Would integrating with Salesforce be better? We can rely on the Salesforce sync to get it into Marketo if that's a better path.

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Level 5

Re: Munchkin tracking and Unbounce

On second thought, I now see I'm sacrificing too much in Unbounce compared to Marketo landing pages. I think I'm going to bite the bullet and get good with those.

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Level 10 - Community Moderator

Re: Munchkin tracking and Unbounce

Yeah, each has advantages. I think Unbounce pages are pretty (in an obviously templated sort of way). But it's not super-cheap (even if it fits in most companies' budgets) and you lose tokenization, segmentations, and all that.

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Level 5

Re: Munchkin tracking and Unbounce

Right - when I realized I can have a single Marketo landing page that serves up different content for any number of segments, that pretty much wrapped up the decision!

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Level 4

Re: Munchkin tracking and Unbounce

Here is a great blog post about unbounce landing pages

New Feature: Marketo Integration - Marketing Strategy - Unbounce Community

Have you checked to see if your Munchkin code is firing? Here is a simple way to check

  1. Steps For Checking Your Munchkin Code is Firing
    1. Load your website in your browser
    2. Right-click on screen and select ‘Inspect Element’
    3. Click the ‘Network Tab’
    4. Scroll through the list and look for visit Webpage’ request.
    5. If it’s there then your munchkin code is working.
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Level 10 - Community Moderator

Re: Munchkin tracking and Unbounce

No. That blog post is terrible and useless. Don't use that integration: it does not work for real-world Marketo use.

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Level 4

Re: Munchkin tracking and Unbounce

I wasn't telling anyone to use it, I was offering it as a resource. 😃

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Level 10 - Community Moderator

Re: Munchkin tracking and Unbounce

It's not a great blog post, however, nor a useful resource (i.e. correct guide) on this topic. It only sets the discussion back. The reason this topic exists is that their integration is junk.