Michael_O_Donne

Hi, Our lead scoring model has been in operation for the past 12 months. Based on feedback from sales and reporting, we are planning to refine our lead scoring model to improve the quality of MQL passed to sales. I guess my question is is it best practice to refine the individual scores (e.g. views ...

Hi all, initially we planned to have a welcome program, therefore everyone completing the form would receive an email and we could track globally the number of people completing form and entering our database.Now instead of sending a welcome email, as soon as they complete the form they will be adde...

Hi all, i have a query with transition rules, currently i am transitioning prospects through my nurture streams using lead score e.g.Early: 0-25Mid: 26-59Late: 60+ My question is in transition rules can i also have an OR option, e.g if lead score is between 26-59 OR if the click the link on the ema...

Hi all, I am trying to organise how people enter my engagement program at mid or late stage, does the transition rule only move between streams or does it pull people into streams too? e.g. If lead score 34-66 transition to Mid stage within the nurture program - would this rule also pull in someone...

Hi all, I was hoping someone could review (my pretty dodgy) marketo process map, I am looking for guidance on which should just be programs and which should be nurtures and the best way to structure all of the interactions, If a prospect completes a form and are a current customer we plan on puttin...

Hi all, I have a query, we are about to build a Marketo form, it will be the same form e.g. FORM X which we intend to implement across our website. My question is, if all forms have the same name, how do we know which form is performing best? Is there a way to tag the form to know which page it re...