I was hoping someone could review (my pretty dodgy) marketo process map,
I am looking for guidance on which should just be programs and which should be nurtures and the best way to structure all of the interactions,
If a prospect completes a form and are a current customer we plan on putting them in a current customer (default?) program with static list but we also want to acknowledge them via email.
For prospects who complete the form they will all;
Receive a welcome email (welcome email program?)
and at that point these will all be put into individual nurture programs based on two variables; Per persona type and Geography (e.g.) College Internationally
Should i be controlling the entry to each nurture program from within the nurture programs themselves or as a traffic controller program? The welcome email obviously sits above all this, so where is this controlled?
I have attached a really bad visual to explain, its just to make some clarity of this for me, thanks 🙂
Any help would be much appreciated 🙂