9 Replies Latest reply on Jan 25, 2018 1:50 PM by 34a4cd437ddad3e97f92dd8e7216a134b31a8c06

Inferred fields and IP address

9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f Jun 6, 2017 1:20 PM

Hi Guys,

I am curious to understand why some leads filling out forms on Marketo pages get inferred fields (inferred state, inferred country, IP Address) populated at times, but not at other times. Is this something I need to consistently activate on each form or is it always available for each Marketo form?

Re: Inferred fields and IP address

Devraj Grewal Jun 6, 2017 1:45 PM (in response to 9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f)

David,

It is an automatic process and does not need to be activated per form. Anonymous leads will have the inferred leads populated based on their IP address, but since they have not filled out a form, you can only infer this data from their IP address. When leads fill out a form, they may have been anonymous leads first so they would have inferred fields populated. So if you look at leads who have filled out a form, some will have the inferred fields populated based on their IP address, others will not have their IP address visible to get that inferred data.

The data is not entirely accurate though as many IP addresses will return the ISP instead.
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- Re: Inferred fields and IP address
  
  9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f Jun 6, 2017 1:52 PM (in response to Devraj Grewal)
  
  Thanks Devraj, how does one become an anonymous lead?
  
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  - Re: Inferred fields and IP address
    
    Devraj Grewal Jun 6, 2017 2:04 PM (in response to 9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f)
    
    Anonymous leads are leads that have visited a page of your website or a landing page with Munchkin code but are not associated with a known lead in your system. When anonymous leads fill out a form, they become known leads and their anonymous lead is merged with the known.
    
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    - Re: Inferred fields and IP address
      
      9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f Jun 6, 2017 2:09 PM (in response to Devraj Grewal)
      
      I get what you're saying, but I'm still having trouble understanding why a new lead coming to a Marketo page and filling out a Marketo wouldn't generate inferred data. They are new so they are being tracked via Munchkin code and then they fill out the form. From what you're saying, if it is an existing lead, no inferred data should populate.
      
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      - Re: Inferred fields and IP address
        
        Devraj Grewal Jun 6, 2017 2:43 PM (in response to 9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f)
        
        Not all anonymous leads will have inferred data, it is not always available or accurate from their IP address. If an anonymous lead does populate with inferred data and later on becomes a known lead and is merged with the anonymous lead, they will still retain that inferred data.
        
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        Re: Inferred fields and IP address
        
        34a4cd437ddad3e97f92dd8e7216a134b31a8c06 Jan 25, 2018 12:37 PM (in response to Devraj Grewal)
        
        Hi Devraj,
        
        I am trying to understand in which cases, Marketo won't able to capture the anonymouns IP address. As you mentioned that it is not always available for the IP address.
        Can you share with me any of your thoughts?
        
        Thank you,
        Becky
        
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        Re: Inferred fields and IP address
        
        Sanford Whiteman Jan 25, 2018 1:14 PM (in response to 34a4cd437ddad3e97f92dd8e7216a134b31a8c06)
        
        If an IP address has no useful data in the Geo IP (i.e. MaxMind) database, there wouldn't be anything to fill in. And as Devraj mentions, the IP-o-graphic data is not guaranteed to reflect the actual country the person is connecting from (let alone their country of residence/legal jurisdiction).
        2 of 2 people found this helpful
        
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        Re: Inferred fields and IP address
        
        34a4cd437ddad3e97f92dd8e7216a134b31a8c06 Jan 25, 2018 1:50 PM (in response to Sanford Whiteman)
        
        Thank you Sanford.
        
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Re: Inferred fields and IP address

Sanford Whiteman Jun 6, 2017 2:07 PM (in response to 9f49b3d52000ba1b15dedd68f3ba5ddd8946c46f)

Including Munchkin on a web page creates and tracks anonymous leads as necessary.
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