Yes, very possible. I see this all the time.
We are going to add a hidden link to our email templates and then filter leads out of the clicks email scoring campaign and our email reporting based on a click to the hidden link.
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What's your approach when a mail scanner follows your links, delivers the email, and then a human clicks the (non-hidden) link?
That's a great point, Sandy.
You are absolutely correct we are going to miss out on those. It was a business decision. We had to choose: send bad MQLs to the sales team or take a little longer for the MQL to score up. When I pulled the list of leads that had scored only in the clicks link in email campaign but NO other, I found a HUGE number. We now err on the side of sales.
FYI - I sent all the emails from my smart list, through Strike Iron (email validation tool) as one of their return values is Net Protected. I wanted to understand the kinds of receiving mail servers that were involved. To better understand the extent to which this might happen. Here are some of the brands that seem to offer this kind of capability.
Government, Military, .edu, .us
Microsoft Message Security (bigfish,frontbridge)
ProofPoint Threat Intelligence (SORBS parent)