Web Personalization (RTP) - Can RTP Campaigns Be Blocked by Ad Blockers or JavaScript Blockers

Version 7

    The short answer is that basically, no, RTP campaigns generally can't be blocked by ad blockers. This is because RTP campaigns are just like any other page element. For a more detailed answer, see below.

     

    How Do Ad Blockers Work?

    Ad blocking tools scan the web page that a visitor is visiting looking for elements with certain keywords, like "ad" or "banner", that indicate that the element is an advertisement. If the ad blocker sees one of these keywords, it will hide the element from the page. The only time you would see an ad blocker blocking your RTP campaign would be if you used one of the prohibited keywords as the Zone ID in your RTP campaign. See below for an extensive list of commonly blocked keywords.

     

    To check your campaign's Zone ID, follow these steps:

     

         In your Web Personalization platform, go to the Campaigns page

     

    RTP - Go to campaigns.png

     

         Click the Edit button to view the campaign in question

     

    RTP - Edit campaign.png

     

         Check the Zone ID in the Zone id field

     

    2016-08-11_9-23-00.png

    Once you have found the Zone ID of your campaign, verify that it is not included in the list below.

     

     

    How Do JavaScript Blockers Work?

    JavaScript blockers work by only allowing JavaScript to run on websites you have specifically whitelisted. Since RTP campaigns make use of JavaScript, these blockers would cause campaigns to not load on pages which they should. However, JavaScripts blockers are not terribly effective, and only a very small portion of internet users will actually install a JavaScript blocker (somewhere around 0.2%).

     

     

    Ad Blocker Keywords

    Here is a fairly comprehensive list of keywords that are commonly blocked by ad blocking programs:

     

    #boxes-box-zergnet_module

    #zergnet

    #zergnet-widget

    #zergnet-wrapper

    .component-zergnet

    .content-zergnet

    .module-zerg

    .widget-ami-zergnet

    .widget_ok_zergnet_widget

    .zergnet

    .zergnet-row

    .zergnet-widget

    .zergnet-widget-container

    .zergnetBLock

    .zergnetpower

    #zergnet-widget

    #rmx-ad-cta-box

    .bottom-large-google-ad

    .google-ad-bottom-outer

    .google-ad-top-outer

    .pan-ad-sidebar-top

    .top-large-google-ad

    #AD_banner

    #AdColumn

    #AdContainer

    #AdHeader

    #AdImage

    #Adcode

    #AdvertiseFrame

    #Advertisements

    #BottomAdContainer

    #BottomAds

    #ContentAd

    #PreRollAd

    #RightAdBlock

    #TopAd

    #WNAd41

    #ad-area

    #ad-background

    #ad-bg

    #ad-bottom

    #ad-container

    #ad-header

    #ad-header-728x90

    #ad-leaderboard

    #ad-main

    #ad-right

    #ad-text

    #ad-top

    #ad-top-banner-placeholder

    #ad-top-wrapper

    #ad-unit

    #ad-wrapper

    #ad468

    #ad728

    #ad728x90

    #adBanner

    #adBelt

    #adComponentWrapper

    #adDiv

    #adFrame

    #adGallery

    #adHeader

    #adHolder

    #adLayer

    #adLeader

    #adPosition0

    #adText

    #ad_1

    #ad_2

    #ad_3

    #ad_4

    #ad_5

    #ad_728_90

    #ad_area

    #ad_banner

    #ad_center

    #ad_content

    #ad_header

    #ad_leaderboard

    #ad_overlay

    #ad_space

    #ad_square

    #ad_table

    #ad_unit

    #ad_wrap

    #ad_wrapper

    #adaptv_ad_player_div

    #adbackground

    #adbanner

    #adbar

    #adblock

    #adboard

    #adbody

    #adbox

    #adcode

    #adcontainer

    #adcontainer1

    #adcontent

    #adhead

    #adheader

    #adimg1

    #adlayer

    #adnews

    #adposition3

    #adright

    #ads-col

    #adsHeader

    #ads_bottom

    #ads_right

    #ads_top

    #ads_wrapper

    #adsdiv

    #adsense

    #adsense_block

    #adsense_inline

    #adsensewide

    #adspace

    #adspace_top

    #adspot-300x250-pos-1

    #adspot-300x250-pos-2

    #adtext

    #adtop

    #adv-masthead

    #adv-top

    #advert1

    #advert2

    #advertise

    #advertisement1

    #advertisetop

    #advertising_wrapper

    #adverts

    #advtop

    #adwrapper

    #banner-ad

    #bannerAd

    #bannerAdWrapper

    #banner_topad

    #bannerad

    #bigAd

    #bigad

    #body_ad

    #bottomAd

    #bottomAds

    #bottom_ad

    #centerads

    #cmn_ad_tag_head

    #companionAd

    #content-header-ad

    #contentAd

    #content_ads

    #content_adv

    #contentad

    #dart-container-728x90

    #dfp_ad_Entry_728x90

    #dfp_ad_Home_728x90

    #divAd

    #div_prerollAd_1

    #download_ad

    #featuread

    #featured-ads

    #featuredAds

    #footer_ad

    #footer_ads

    #game-ad

    #googlead

    #gridAdSidebar

    #head-ad

    #header-ads

    #headerAd

    #headerAdContainer

    #header_ad

    #homead

    #ka_adRightSkyscraperWide

    #leaderAd

    #leaderBoardAd

    #leaderboard-ad

    #leaderboard-advertisement

    #leaderboardad

    #left-ad

    #left_ads

    #leftad

    #leftads

    #logoAd

    #logo_ad

    #mainAd

    #main_ad

    #mpu2

    #mpu2_container

    #mpu_container

    #msad

    #myAd

    #overlay_ad

    #player_ads

    #pre_advertising_wrapper

    #prerollAd

    #promo-ad

    #publicidad

    #reklama

    #rh-ad

    #right_ads

    #right_adsense

    #search-sponsor

    #searchAd

    #search_ads

    #sideAd

    #side_ads

    #sidebar-ads

    #sidebar_ad

    #sidebar_ads

    #skybox-ad

    #sponsorAdDiv

    #sponsorText

    #sponsoredlinks

    #sponsors-home

    #takeover_ad

    #top-ad

    #topAd

    #topAdSpace

    #topAdSpace_div

    #topAdvert

    #topBannerAd

    #top_ad

    #top_ads

    #topad

    #topbannerad

    #under_story_ad

    #videoAd

    .ADBAR

    .AdBody:not(body)

    .AdBox

    .AdInfo

    .AdTitle

    .AdvertContainer

    .HomeAds

    .IM_ad_unit

    .RelatedAds

    .SponsoredContent

    .ad-300x250

    .ad-banner

    .ad-block

    .ad-border

    .ad-btn

    .ad-button

    .ad-cat

    .ad-cell

    .ad-display

    .ad-enabled

    .ad-header

    .ad-holder

    .ad-img

    .ad-inner

    .ad-item

    .ad-leader-top

    .ad-leaderboard

    .ad-left

    .ad-link

    .ad-links

    .ad-panel

    .ad-placement

    .ad-right

    .ad-section

    .ad-served

    .ad-sidebar

    .ad-square

    .ad-stack

    .ad-text

    .ad-top

    .ad-unit

    .ad-unit-300-wrapper

    .ad-vertical-container

    .ad-wide

    .ad-wrap

    .ad-wrapper

    .ad300

    .ad468

    .ad728

    .ad90

    .adBlock

    .adBottomBoard

    .adBox

    .adContent

    .adDiv

    .adElement

    .adFrame

    .adFrameCnt

    .adHead

    .adHeader

    .adHeaderblack

    .adHeadline

    .adHolder

    .adHoldert

    .adImg

    .adItem

    .adLink

    .adMessage

    .adMiddle

    .adMod

    .adModule

    .adOverlay

    .adPanel

    .adPod

    .adResult

    .adRight

    .adRotator

    .adSpace

    .adSpot

    .adText

    .adTitle

    .adTopHome

    .adWidget

    .adWrap

    .ad_1

    .ad_160

    .ad_160x600

    .ad_2

    .ad_3

    .ad_728x90

    .ad_960

    .ad_Right

    .ad_block

    .ad_body

    .ad_container

    .ad_description

    .ad_global_header

    .ad_head_rectangle

    .ad_header

    .ad_img

    .ad_item

    .ad_leaderboard

    .ad_line

    .ad_middle

    .ad_outer

    .ad_promo

    .ad_slug_table

    .ad_space

    .ad_spot

    .ad_text

    .ad_title

    .ad_trick_header

    .ad_trick_left

    .ad_wrap

    .ad_wrapper

    .adarea

    .adbanner

    .adbar

    .adbottom

    .adbutton

    .adcolumn

    .adcont

    .addiv

    .adframe

    .adfree

    .adheader

    .adholder

    .adinfo

    .adkit

    .adlink

    .adlist

    .admain

    .admiddle

    .adright

    .adrow1

    .adrow2

    .ads-1

    .ads-2

    .ads-3

    .ads-area

    .ads-col

    .ads-header

    .ads-holder

    .ads-inline

    .ads-item

    .ads-right

    .ads-section

    .ads-title

    .ads-top

    .ads1

    .adsBlock

    .adsWidget

    .ads_catDiv

    .ads_div

    .ads_top

    .ads_wrapper

    .adsbottombox

    .adsbox

    .adsbygoogle

    .adscontainer

    .adshome

    .adside

    .adslot

    .adslot_blurred

    .adspace

    .adtable

    .adtile

    .adtop

    .adv300

    .adv_300

    .advert-block

    .advert-box

    .advert-container

    .advert-content

    .advert-horizontal

    .advert-wrapper

    .advert2

    .advertColumn

    .advertContainer

    .advertLink

    .advertText

    .advert_area

    .advert_container

    .advert_list

    .advertbox

    .advertisement-1

    .advertisement-block

    .advertisement-swimlane

    .advertiser

    .advertising_banner

    .advertising_block

    .advertisment

    .advertorial

    .adverts

    .adverttext

    .adwords

    .afs_ads

    .after-post-ad

    .article_ad

    .b-advert

    .banner-ads

    .banner160x600

    .banner300

    .bannerAd

    .banner_728x90

    .banner_ad

    .bannerad

    .bigads

    .block-ad

    .block-simpleads

    .blog-ads

    .bottom-ad

    .bottom-ads

    .bottom-left-ad

    .bottomAds

    .bottom_ad_block

    .box-ads

    .box-radvert

    .boxad

    .can_ad_slug

    .category-ad

    .change_AdContainer

    .chitikaAdBlock

    .container_ad

    .container_row_ad

    .contentAd

    .contentAds

    .content_ads

    .content_tagsAdTech

    .cp-adsInited

    .custom-ad

    .desktop-ad

    .displayAd

    .download_ad

    .featured-ad

    .featuredAdBox

    .flash-advertisement

    .footer-ad

    .footer-ads

    .footerad

    .forumAd

    .gallery-ad

    .google-sponsored

    .googleAdSense

    .googleAds

    .has-ad

    .header-ad

    .headerAd

    .header_ad

    .header_ad_center

    .header_advert

    .headerad

    .headerads

    .home-ad

    .home-ads

    .homeAd

    .homead

    .homepage-ad

    .homepage_ads

    .horizontal_ad

    .img_ad

    .imgad

    .inner_ad

    .innerad

    .interstitial_ad_wrapper

    .ipsAd

    .item-ads

    .item-container-ad

    .leaderboard-ad

    .leaderboard-ads

    .leftAd

    .leftad

    .list-ad

    .list-ads

    .listad

    .logo-ad

    .marketing-ad

    .mid_ad

    .middle_AD

    .mod-adopenx

    .module-ad

    .newsAd

    .oasad

    .openx

    .overlay_ad

    .page-ad

    .page_ad

    .pfAd

    .player_ad

    .player_hover_ad

    .pm-ad

    .post-ad

    .post-sponsored

    .post_ad

    .post_ads

    .postad

    .premiumAdOverlay

    .premiumAdOverlayClose

    .promoAd

    .pub_300x250

    .pub_300x250m

    .pub_728x90

    .pushdown-ad

    .rail-ad

    .rbRectAd

    .rectangle_ad

    .refreshAds

    .region-top-ad-position

    .reklam

    .reklama

    .reportAdLink

    .resultad

    .right-ad

    .rightAd

    .right_ad

    .right_ads_column

    .rightad

    .rightadv

    .searchAds

    .searchad

    .searchads

    .showAd

    .side-ad

    .side-bar-ad-position1

    .single-ad

    .singleAd

    .skinAd

    .sky_ad

    .skyscraperAd

    .slide-ad

    .smallAd

    .small_ad

    .smallads

    .sponsor-box

    .sponsorBlock

    .sponsorBottom

    .sponsoredLinks

    .sponsorlink

    .sticky-ad

    .text-ad

    .text-ad-links

    .text-ads

    .textAd

    .text_ad

    .text_ads

    .textad

    .textads

    .top-ad

    .top-ad-wrapper

    .topAds

    .top_ad

    .top_ad_div

    .top_ad_wrap

    .top_ads

    .topads

    .tower-ad

    .type_ads_default

    .view_ad

    .wideAd

    .withAds

    .wnad

    .wpInsertInPostAd

    .yom-ad