Marketo and Google Adwords Overview

Document created by 9588451ecc601f1a2620c0a3338f73ddec06dbf4 on Dec 8, 2014Last modified by 9588451ecc601f1a2620c0a3338f73ddec06dbf4 on Apr 27, 2015
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Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords.

We offer 2 options, depending on what type of web page is linked to your Google AdWords ad.

Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form

 

  • This solution does not require custom coding
  • This solution does not require any additional cost

Option 2: Link a Google Adwords Ad to Any Page on your Website

  • This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page
  • Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost

Reporting Available (for both Option 1 and 2)

  • Number of new leads acquired by Google Adwords Program
  • Cost per new lead acquired by Google Adwords Program
  • Number of leads acquired by keyword/search phrase
  • Top 10 keywords/search phrases which acquired new leads
  • Top 10 AdWords CampaignID which acquired new leads
  • Number of Opportunities by keyword/search phrase
  • Number of Opportunities by CampaignID

Additional Reporting Available if you have Revenue Cycle Analytics/Explorer

  • Conversion ratio of your Google Adwords
  • Return to investment for your Google Adwords
  • Top 10 keywords by month report which shows
    • Average days to convert to opportunity
    • Number of leads converted to opportunity
  • Top 10 CampaignID’s by month report which shows
    • Average days to convert to opportunity
    • Number of leads converted to opportunity
  • Program Channel report >> Google Adwords (custom channel) metrics by quarter
    • New names, cost per new name
    • Opportunity units, Pipeline generated, revenue, revenue to investment

Additional Information

For more information on the Salesforce for Google Adwords (SFGA) end of life, please refer to this Salesforce.com page:
Learn more:

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