Marketo and Google Adwords Overview

Version 3

    Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords.

    We offer 2 options, depending on what type of web page is linked to your Google AdWords ad.

    Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form

     

    • This solution does not require custom coding
    • This solution does not require any additional cost

    Option 2: Link a Google Adwords Ad to Any Page on your Website

    • This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page
    • Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost

    Reporting Available (for both Option 1 and 2)

    • Number of new leads acquired by Google Adwords Program
    • Cost per new lead acquired by Google Adwords Program
    • Number of leads acquired by keyword/search phrase
    • Top 10 keywords/search phrases which acquired new leads
    • Top 10 AdWords CampaignID which acquired new leads
    • Number of Opportunities by keyword/search phrase
    • Number of Opportunities by CampaignID

    Additional Reporting Available if you have Revenue Cycle Analytics/Explorer

    • Conversion ratio of your Google Adwords
    • Return to investment for your Google Adwords
    • Top 10 keywords by month report which shows
      • Average days to convert to opportunity
      • Number of leads converted to opportunity
    • Top 10 CampaignID’s by month report which shows
      • Average days to convert to opportunity
      • Number of leads converted to opportunity
    • Program Channel report >> Google Adwords (custom channel) metrics by quarter
      • New names, cost per new name
      • Opportunity units, Pipeline generated, revenue, revenue to investment

    Additional Information

    For more information on the Salesforce for Google Adwords (SFGA) end of life, please refer to this Salesforce.com page:
    Learn more: