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UTM Tracking - what's the best method?

Question asked by Nina Valtcheva on Jun 13, 2019
Latest reply on Jun 14, 2019 by Nina Valtcheva

I've been looking around at various threads on the community and seems there are 2 main ways people are building Marketo programs for digital UTM tracking - either using "Fills Out Form" with a "Referrer" constraint OR using UTM values as fields. For example, if you want to track Paid Social through LinkedIn. We are currently using the latter - so we have the standard UTM hidden fields on our forms and we're using them as filter constraints like this:

 

 

Wondering if that's the best method, or if using Fills Out Form with a Referrer constraint is better, so something like this instead where the UTM query string is specified in the Referrer.

 

Pros/Cons to each method?

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