I am trying to send a webinar Thank You email with an "Add to Calendar" CTA. As most of us know, ICS files work well for Outlook, but not for Gmail. I thought I could use conditional CSS, but it turns out that Gmail doesn't really handle conditional CSS in a way that would allow for that method. After a bit of searching, I found this solution from Litmus:
However, this presents a whole different issue: Marketo wont render a "u ~ div", instead simply displaying it as text. I then came across this post: https://nation.marketo.com/thread/49098-adding-a-promotion-image-in-gmail - which led me to try to put the above Litmus hack into a Marketo email script token - which almost worked, except it then rendered an ugly/weird ' character in the email....
Which is obviously less than ideal. Of course, after racking my brain on this, I found this from Sanford Whiteman: "If you're a whiz at showing and hiding content for certain user-agents, you could try to intelligently display either the ICS or the Gcal link, but be cautious. It's safest to offer both options to all leads."
So, this may all be a moot point, since that is exactly what I have now done - but the **** in me is still curious about this issue, so I figured I'd ask anyway!