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Database Cleanup - multiple emails for same lead

Question asked by Kana Lai on Nov 13, 2018
Latest reply on Nov 15, 2018 by Roland Vasquez



We have an issue where a lead will already be in our system with a work email but either through form fills or something else, a second lead record will be created with their personal email (sometimes more than once with typos). This creates duplicates in our CRM (not sure it makes a difference, but we use NetSuite) and the sales team gets annoyed. Is there a quick way to "merge" these into one record? Perhaps set their personal emails as an Alt Email? Does anyone else have the same issue, and what would you recommend for handling it?


Thank You!