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Tracking Reason A Lead Unsubscribes

Question asked by Ele de Vere on Jun 6, 2018
Latest reply on Jun 6, 2018 by Sanford Whiteman

Hi everyone,

Is there any way to track  or record the email that caused a lead to unsubscribe from a database via a Marketo field rather than tracking volumes of unsubscribes at a campaign level?


As an example:

Unsubscribed - True
Unsubscribed Date - XYZ

Unsubscribed Reason: Last Email received


This would then being able to track unsubscribes & causation at a lead level, rather than running smart lists by campaign.


Thank you