Is there any way to track or record the email that caused a lead to unsubscribe from a database via a Marketo field rather than tracking volumes of unsubscribes at a campaign level?
As an example:
Unsubscribed - True
Unsubscribed Date - XYZ
Unsubscribed Reason: Last Email received
This would then being able to track unsubscribes & causation at a lead level, rather than running smart lists by campaign.