I read an article today on eMarketer, titled "Most Marketers Believe Tracking Cookies Will No Longer Be Needed". This doesn't surprise me, given the upcoming GDPR legislation and the ease for someone to disable cookies in their browsers. What was lacking, though, was alternate ways that we will still be able to track people that engage with our digital content/campaigns. I realize there's been talk of these techniques, for example:
- Lucb1e.com :: Cookieless Cookies
...but I would be interested to hear from others in the community - specifically around your thoughts on the type of technology that will/can be used in lieu of cookies. Heck, I'd really like to hear from Marketo as well, given how cookies play such an important role in maximizing the capabilities that exist with the Marketo platform.