At Marketing Nation Summit, we released a preview of Steve Lucas's new book, "Engage to Win." Part of this was a workbook for you to take a look at your own marketing tactics and to chart a new course forward.
We want to hear what you think! Each week, we're going to pose one of the questions from the workbook to discuss here. Take a look at Steve's most recent blog for some additional background.
This week's topic is: Using yesterday's marketing tactics actually hurts you. What tactics are you currently using that may be putting you in danger? What’s being done by default that desperately needs to be questioned?