AnsweredAssumed Answered

Difference between Event type and other types of programs

Question asked by Srujan Vishwanath on May 22, 2017
Latest reply on May 22, 2017 by Veronica Holmes

Hi Marekting Nation,


Primarily, there are 4 types of programs within Marketo:

  • Default
  • Event
  • Email
  • Engagement


As far as I understand, the major/only difference between Event type program and other types of programs is that event types can be scheduled at a later date/time. I now see that Marketo is replacing this feature (Screenshot below)


Screenshot 2017-05-23 09.13.38.png


My questions are:

  • If this feature is being replaced, what is the new feature?
  • If this feature is revoked, how different will a Event program type be from other program types?


Awaiting your inputs.